SOLD: Sugar-Free Flour-Free Food Recipe Blog Earning $1,944/mo

Provide delicious recipes to your audience with this sugar-free, flour-free food recipe blog. With over 86,000 monthly pageviews, you’ll jump right into a well-monetized food blog you can continue to grow.

Type: Established (January 2020)
Niche: Food, Health And Fitness
Monetization: Ad Revenue
Price: $70,000 SOLD

Sugar-Free Flour-Free Food Recipe Blog Earning $1944/mo

This popular sugar-free, flour-free food blog is packed with SEO optimized recipes and content. Continue to produce the recipes you love that suit this audience, or easily outsource the task!

Provide readers with a variety of healthy recipes, many of which are naturally low-carb and keto-friendly!

You’ll acquire a loyal social media following and email subscriber list adding this MediaVine recipe blog to your portfolio.

Traffic

The primary source of traffic comes from organic search at 57.1%, with social media driving traffic at 15.8%.

Continue to boost traffic with video pins, Tik Tok cooking videos, and a YouTube channel to show off your tasty recipes.

Revenue & Expenses

Revenue for this site currently includes income from MediaVine.

**With MediaVine’s payout structure (payments received 90 days after end-of-month), October 2022 will reflect $3,684 and November will reflect $2,819.

See P&L sheet below for additional earnings for 2022.

Expenses include typical domain renewal and hosting services plus email client fees.

There are currently 3231 email subscribers and the cost is $790/year-for up to 5000 subscribers with convert kit (due to be billed in December 2022).

SEE PROFIT AND LOSS SHEET »

What’s Included In The Sale

➤ All website files and database (Platform: WordPress.org)

➤ Domain nosugarnoflourrecipes.com

➤ Social media presence with the following accounts: Instagram, Facebook Group, Pinterest with 19,370 followers in total

➤ Email list with 3231 subscribers

➤ All website content (139 articles)

Q&A With Seller

WHAT ARE THE OPERATING PROCEDURES FOR RUNNING THIS BUSINESS?

I try to post a new blog post twice a week. Emails sent via ConvertKit. Social Media scheduled through Smarterqueue.

WHAT ADVICE DO YOU GIVE THE NEW OWNER, FOR HOW THEY SHOULD OPERATE, IMPROVE AND GROW THE BUSINESS?

There are a lot of niche Facebook groups that love our content. Many of the recipes are naturally low carb and keto friendly due to the no sugar and no flour.

Publishing ebooks, develop products aligned with the niche, or develop a membership to meal plans are also great ideas I have had for the site, but no time to implement.

HOW OFTEN DO YOU EMAIL YOUR LIST?

Only with new recipes right now.

WHAT IS YOUR CURRENT OPEN RATE AND CLICK RATE?

Open rate is 34%. Click rate is 6.5%

WHERE IS MOST OF YOUR INCOME GENERATED FROM?

MediaVine Ads

Additional info from submitted questions:

-All link building has been natural. I haven’t used any strategies thus far to develop backlinks.

-The site was started from scratch.
I do ask though upon the sale of the site that my likeness will no longer be used (and I will be removing my info from the about me page).
– My team writer and I have collaborated together and have written all the articles in-house as well as done all the content and SEO research. We would not be available to continue working on the site after the sale. All articles have been written since 2020 and have been written with user and SEO best practices so though they “could” be updated, nothing would “need” to be updated at this time.

-I develop about half the recipes for the website myself (and use my in-house photographer) to take photos. The remaining recipes I rely on purchasing in recipe development groups, however, every recipe that goes on the website has been tested for taste and accuracy. The cost of this would vary, as it depends upon if the buyer will be creating their own recipes, or purchasing recipes. Most keto recipes fit nicely in this niche.

– I have only received backlinks organically (not paid or in partnerships with other bloggers).

The revenue and traffic spikes are due to a few factors:

-During q4, my time is split between the two websites and I tend to focus on the other during that time. Because I do both websites mostly alone, the work on No Sugar No Flour slows down with the attention shifted. Those traffic and revenue decreases are usually aligned with this.
-Alternatively, the traffic increases during times when I can put more energy into the website.
-There was also some growth this year with Google picking up lots of new keywords for the website.

-As for the price of tools and hosting, because I have a large blog already, I don’t pay for additional tools. And my hosting is with Bigscoots, currently piggybacked onto my main website. The new owner will have to find their own host for the website upon transfer.

-The new buyer has a great chance of growing this blog significantly with consistency. This website does really well for a niche site due to all the well-written keyword-focused articles. There are several niche Facebook groups that I share the content in, that I can let the new buyer know about upon the sale.